If you couldn’t do the activity that defines your profession, then who are you? Why do you do what you do? How can you be the dumbest person in the room? I was inundated with so many thought-provoking questions in this conversation with brand strategist and founder of Lucere Design, Rachel Nichols. From her journey to overcome what wasn’t working in her life to becoming a leader, Rachel dives deep into the habits and interactions with professional communities that transformed her life and work. We also talk about the importance of having a bias toward action, learning to navigate your own resistance, and being okay with accidentally stumbling onto the path that makes sense for your work.

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