PODCAST ARCHIVES!

"Everything is STEM" with Deb Mumm-Hill & Kyle Ritchey-Noll (GWTW766)

I love talking with people who dream big and work together to overcome systemic challenges and affect change. Today, I have the benefit of talking with two amazing women who work with Oregon STEM, an organization that supports “the development of the next generation of innovators and leaders through statewide strategic leadership, collaboration, and alignment.” Deb Mumm-Hill is the Executive Director of Oregon STEM, and Kyle Ritchey-Noll is the President of Oregon STEM and the Education & Workforce Policy Director of Oregon Business Council. In this conversation, they bring stories and examples of how their work throughout Oregon impacts students. We talk about data-driven decision-making, overcoming massive challenges to create a resilient education system for the future, collaborating with industry partners to help students prepare for careers, cutting-edge technology that uses data and generative AI tools to align students’ aptitudes and interests with opportunities, and the power of career-connected learning. Special thanks to Leverenz & Associates for their hospitality and providing a lovely space to record this conversation.

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"Words Make Worlds" with Rachel Allen (GWTW765)

When you think about your words, what impact do they have on the world? Do they make money, capture attention, or disappear in a sea of sameness? Today’s guest believes that words make worlds, and in this conversation, she unpacks what that means as human beings in an increasingly technologically advanced society. Rachel Allen is the boss at Bolt from the Blue, a copywriting agency freeing businesses from the bonds of bad writing with the boldest claims: “We make words make money.” She shares her entrepreneurial journey and how words helped her create a business that works for her and not how other people think it should be. We talk about objective and subjective knowledge, what it means to write for an audience, why she doesn’t want to babysit technology, the aggressive nature of new digital tools, the boring middle, and why human is the only move left. I had a blast talking with Rachel, and I hope you enjoy the wisdom she shared throughout the episode.

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"We Think in Story" with Steve Stockman (GWTW764)

What keeps you engaged in a good story? How do you know if you’re being entertained or manipulated? These questions drive today’s guest to help people tell better stories and increase our societal level of video literacy. Steve Stockman is a director, editor, teacher, and author of How to Shoot Video that Doesn’t Suck: Advice to Make Any Amateur Look Like a Pro. As an instructor, Steve’s book was my go-to textbook, and I still refer to it as I continue to grow my production skills. In our conversation, Steve shares his passion for storytelling and what makes a compelling story. He talks about the need for video literacy, how to understand video language, why it’s crucial to not over-rely on technology when learning to tell stories, how to respond to notes and critique, and what networking actually is. Steve’s wisdom and experience can help you tell better stories, whether you are an aspiring filmmaker or a creative professional.

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"Swiss Army Knife Creatives" with Benjamin Ironside Koppin (GWTW763)

Fun fact: Today’s guest was the very first person I interviewed over eight years ago when I started Getting Work To Work. Cliché statement aside, it’s incredible how things change over time. Thank the maker; I sound less frightened, more relaxed, and a better editor. But enough about me; this is about today’s guest, Benjamin Ironside Koppin. As Ben describes himself, he is a Swiss Army Knife filmmaker who directs and produces independent films and runs 1988 Films, a film distribution company with his wife. In this conversation, we talk about Pastor’s Kid, his latest film coming to theaters on March 15, 2024. Ben shares behind-the-scenes stories, the challenges of bringing an indie movie to theaters, and how hard it was to make an R-rated Christian film that didn’t fall into genre tropes. We also touch on what makes the best art, the artist’s power, how he handles good and bad reviews, and the age-old creative question, “Should I be a generalist or specialist?” No matter your beliefs, I hope this conversation with Ben will encourage you in your creative journey.

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"Recipes for Success" with Gerald J. Leonard (GWTW762)

At the foundation of this episode are two important questions: 1) How do you take in information and learn rapidly, and 2) how do you improve and become better than you could ever imagine? Today’s guest, Gerald J. Leonard, answers these questions through stories of his journey to become a professional bass player, an author publishing several books, and a Project Portfolio Management guru. In this episode, he shares a technique known as photo reading, which is a process of quickly absorbing a book to increase retention and curiosity. We also talk about jazz as a model for business, authentically being yourself no matter the environment you’re in, why surrounding yourself with experts is critical to your professional growth, and how life is like a great song.

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Take Your Own Advice (GWTW761)

Throughout this podcast, I’ve shared a lot of lessons. From the knocks I’ve taken the hard (and stubborn) way to the wisdom gleaned from the many books I devour each year, I’m constantly searching for answers to my questions with the hope that others will benefit from what I am learning as well. Living a creative life is wondrous, wonderful, and a lot of work. It’s tough at times, while at other times, work flows effortlessly. Producing a podcast attempting to capture the emotional energy of creativity with all the peaks and valleys is a challenge, too. Honesty is great, but lump together too many downer episodes, and will people still stick around? There’s always the fear that the audience will leave no matter what happens. So, it’s probably best just to ride the waves and share what I’ve got. And that’s what I’m doing today: I’m taking my own advice, and you should probably take your own advice, too.

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"Unleashing Human Potential" with Albino Sanchez (GWTW760)

“What kind of life would make you profoundly happy?” is a massive question that today’s guest often asks his clients to help them discover their purpose. Albino Sanchez is a serial entrepreneur, executive coach, and author whose drive is to help others by unleashing their potential. In our conversation, he shares his entrepreneurial journey from working in his father’s convenience store in Mexico to running three businesses today. We talk about the importance of finding and achieving our purpose, what self-leadership is and the role successes and failures play in our development, why he chooses to have more than one business, what makes an aha moment, and how leaders can be more conscious of people. Albino also touches on how we can dream bigger than we are used to and how to act upon our dreams.

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The Power of Your Voice (GWTW759)

Do you know the power of your voice? Do you even know your own voice? I’m not talking about just the literal sound but also the content. The life you’ve lived, the experiences you’ve had, the things you care about deeply, and the people you love or hate. All of which inform the words you use, the tone, passion, excitement, or downright disdain. People tell us our voice is powerful and that we should use it to express ourselves for the causes and cares that move us. And for some, they are told to sit down and shut up. As creative entrepreneurs, our voice is all these things and much more. It is why people hire or fire us, the revelation of our curiosities and creative expressions, and how we venture into the unknown and reveal what is to be known. And yet, we often choose not to do any of this and slowly give our power away, wondering why we aren’t where we want to be at this phase of our lives.

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"Think & Act Big" with Andrea Liebross (GWTW758)

How big are your thoughts and dreams? More than that, what actions are you taking to bring them to life? Today’s guest is all about the relationship between thoughts and action. Andrea Liebross is a coach, podcaster, and author of She Thinks Big: The Entrepreneurial Woman’s Guide to Moving Past the Messy Middle and into the Extraordinary. In our conversation, we explore how she uses the acronym TRUST to guide her clients, and even herself, from generating thought options to taking action. She also shares what led her to coaching and starting her business, several tools she uses to help people get unstuck, the difference between stuck and progress stress, and why sometimes labeling a goal as a priority can help it get accomplished.

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What Do You Do? (GWTW757)

What do you do when you are struggling more than you want to admit to others? When you feel like you have nothing left to give, yet still need to put on a brave face and move forward throughout the world? Like many people within and around my circle, times are weird, tough, and tricky. The struggle seems to be both endless and deepening. Unfortunately, these feelings often lead to quick solutions—new business offerings, a course or mastermind or program with magic answers, and the power of positive thinking, otherwise known as mindset—but lack a lasting resonance in our lives. So, what are we to do instead? Especially in an environment where it doesn’t seem we are allowed to be human. I’ll be talking about all these big questions in today’s episode of Getting Work To Work.

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"The Awesome Power of Conversation" with Rob Garrott (GWTW756)

You know you’re in for a powerful conversation when the person describes themself as “a Katamari ball of learning on a journey to build a creative life by creating cool things, building relationships, and helping people. Rob Garrott has been in the world of motion design and education for much of his career. After leaving a job as a Content Manager for LinkedIn Learning, he set out to learn character animation and how to infuse emotion into motion. Our conversation begins with us sharing who taught us how to swear before talking about blogging as a form of therapy, learning how to break free from systems, and returning to his creative self. We talk about identity and the stories we tell ourselves, the difference between learning on the job and studying a subject, being creative on purpose, and why he prefers not to return to a previous version of himself.

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Bushwhack Your Path (GWTW755)

What are the popular sayings that knowingly—or unknowingly—guide your life? Maybe something like “stay in your lane” inspires you to become really good at following orders and not getting too curious. Or a popular phrase from The Mandalorian got you repeating “this is the way” so much that you constantly search for the right way to do something. Another saying that trips us all up—”you must know the rules to break the rules”—can keep us locked into the status quo if we don’t eventually break the rules. These are three of an unlimited amount of phrases, mantras if you will, that guide our daily actions. Examining the phrases lodged in our brains allows us to forge a new path to where we want to go. But how do we break free from the scripts, especially when doing something new goes against everything we know?

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"Stay Curious" with Casey Silveria (GWTW754)

Not only is curiosity a driving force of this podcast, but in this episode, it infuses every morsel of experience and wisdom from today’s guest, Casey Silveria. From his early days growing up on a farm and working in corporate finance to his work today helping visionary farmers achieve their financial aims, finding the answers to the most profound questions drives Casey. In this conversation, we talk about the values he learned on the farm that he still uses today. We also touch on the importance of learning from other industries and bringing that knowledge and understanding back to our businesses, the obligation to never stop learning, the necessity of farming and agriculture, fostering trust with people through transparency and energy, and the power of gut instinct.

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Freedom in Imperfection (GWTW753)

I don’t know about you, but I’m telling stories in my brain about myself again. Ten days into the new year, I feel like all my faults and imperfections are fully displayed. My mind is flooded with questions. What am I doing wrong? What changes do I need to make so that things will be different? Why couldn’t I learn the lesson the first or even the fifteenth time? But in the middle of my pity party, I remembered a book recommended by Elizabeth Blake-Thomas in an earlier interview on Getting Work To Work: Wabi Sabi: The Wisdom in Imperfection. Page after page, the message seeps in ever slowly: I can discover freedom in the acceptance of my imperfections.

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"Invest in Creative Time" with Mercedes Austin (GWTW752)

How driven are you to create something that’s never been seen before? Mercedes Austin is endlessly curious about inventing a new pattern and fuels that search for uniqueness with humility, resilience, and dignity. She is a mosaic artist and founder of Mercury Mosaics, a company on a mission “to redefine your expectations of what tile is and how it can transform a space.” In this conversation, Mercedes shares where her love for tile and mosaics came from and how she turned a one-woman operation into a thriving business. We talk about entrepreneurial resourcefulness, communicating your vision to others while simultaneously learning to let them contribute, transparency in business, and how investing in personal creative time can help you solve business problems and be more innovative.

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Creative Sin Eaters (GWTW751)

While everyone is flexing on social media with their “New Year, New You” content, I started the year falling on my ass, literally. Sure, it hurts, but with pain comes introspection and insight, and the willingness to throw out the playbook, on day one. As a society, we are entering a challenging year. We are inundated with pain, fear, and rage across all walks of life on a daily basis. How are we to respond with our creativity and curiosity? How can art, beauty, and love stand a chance in an ocean of anger? The answers to these questions aren’t easy to find—and they definitely don’t fit into the perfect 10-slide Instagram carousel—but we can start to see a path toward possibilities as we look to transform pain into love, every chance we get.

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"Marketing Insights" with Andrew Maffettone (GWTW750)

As business owners, there is a lot to learn daily, and one area that is often confusing is digital marketing. Fortunately, there are experts like today’s guest who communicate in ways that make the topic accessible. Andrew Maffettone is the Founder/CEO of BlueTuskr, a marketing agency for e-commerce sellers, and the host of The E-comm Show podcast. We pick up the conversation with his curiosity about the customer journey. We then discuss omnichannel marketing and the challenges of marketing a business online and offline. Andrew also shares the lessons learned running his agency, the early days of learning marketing promoting shows as a touring musician, and some positive ways marketers will use AI in the future. Finally, he gives some insight into what it takes to plan for marketing all year long.

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New Ways to Push Yourself (GWTW749)

Welcome to the middle of the dead week! You hanging in there? Full of food and waiting to kick off 2024 with all the energy you can muster? Naturally, I’m thinking about next year while wrapping up this year, just like every other content producer still producing work this week. But I want to give, hopefully, a little bit of a different spin on the “how to level up your 2024” message. I want you to do the work that matters to you, but I also want you to stay true to your convictions, boundaries, and vision. In this episode, I will share ten ways to push yourself a little bit harder and forsake the rules other people have placed on you that keep you stuck in the wrong game.

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"Welcome to Kristina Land" with Kristina Martin (GWTW748)

Do you have a creative dream but aren’t sure it’s the right time or even how to do the work? Inspired by a talk in 2017 at Creative Mornings Portland, today’s guest started dreaming of a creative life built upon her interests, and four years later, she launched her YouTube channel, Kristina Land. Kristina Martin is a YouTube content creator, and in this conversation, she shares how getting sick during the pandemic led to watching a lot of YouTube and figuring out all she had to do to create her own show reviewing dolls and toys. We talk about seeing herself in new ways, embracing the technical aspects of production and editing, strategically planning reviews to coincide with film launches, and why she wouldn’t travel back in time to give herself advice. Oh, and just in case you were wondering, I’m Kristina’s husband; we are recording at our kitchen table, and Cosmo the Wonder Pug makes a lot of noise throughout the episode.

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Who Influences You? (GWTW747)

I’ve thought a lot about influences throughout my life. From the guitarists who shaped my playing to the early playground that was the World Wide Web, I have been shaped by independent thinkers who find their own way through the world. And yet, I wrestle with what I want to do, need to do, should do, could do, you get the idea. Fortunately, and sarcastically, social media finds a way to mainline information that influences me to find answers in a 60-second video. I shake my head and move along, but the questions remain: Who are your influences? How do they influence you? And are you letting the right ones in? It’s one thing to be influenced in what you do and how you do it, but what happens when you let the wrong people control who you are? That is the foundational question of this episode.

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"Telling Stories of Values" with Carl Safina (GWTW746)

My favorite conversations are often with people working in unrelated fields, looking at the world in profound ways, and exploring deep questions. Today’s guest is Carl Safina, a writer, professor, and founding president of the Safina Center. Endlessly curious about life, animals, and the relationships between living and non-living systems, Carl shares how he views the world and how we can see the hidden worlds beyond our everyday experiences. In this conversation, we talk about his writing process, how being a jazz drummer brings a sense of rhythm to his writing, the creative nature of science, and the importance of listening. Most importantly, he shares why telling stories—specifically of values, connection, and relationships—is fundamental to our survival and becoming aware of the infinite value of animals and the earth around us.

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Let Ideas Evolve (GWTW745)

Last week, I talked about building and curating a library of ideas. Today, I want to talk about a part of ideation that can be frustrating: Letting ideas evolve from one form or medium to another. Earlier in my career, I demanded precision: every idea must become what it was meant to be. A logo, documentary, photo series, blog post, no room for evolution, why? Because my identity was firmly tied to what I did. I wanted to be known for the end product. So, I obsessed over the initial idea to ensure it would result in perfection, which created many problems along the creative journey. I wouldn’t start ideas, half-finished projects littered my thoughts and drives, and what I did finish wasn’t even close to my intentions. Turns out this is normal.

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"You Can Be The Best" with John Ply (GWTW744)

When I first saw the title, You Can Be The Best, I was simultaneously skeptical and curious. Somewhere along my journey, I stopped thinking that being the best was possible. Fortunately, there are thinkers, authors, and mentors like today’s guest, John Ply, who can help you see yourself in new ways and help you know that you can be your best. John is the author of You Can Be the Best: Life Lessons from the Butcher and the Businessman and in this conversation, he shares wisdom learned from his entrepreneurial and life journey and his father’s journey from Poland to America. We discuss the road map for being your best, why we settle for less, internal versus external goals, the difference between effort and results, and how he replenishes energy through mentorship. Sprinkled throughout are stories of resilience, passion, and golf.

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Your Library of Ideas (GWTW743)

Yesterday, I was the subject of a Q&A at a local college, and somebody asked a form of this question: What happens when an idea doesn’t show up? I talked about journaling and checking in with myself to see what I’m thinking about and wrestling with, but I failed to share the creative power of curating a library. Yes, I love the public library. I go there when money is tight or if I want to read a book I’m unsure if I want to buy. But over the years, I’ve been collecting books, films, and art, curating my own personal library of ideas. Sometimes, all it takes is staring at the shelves, and an idea or a collection of ideas based on the item that captured my attention shows up. While it is possible to build a digital library, I’m focusing on a physical library, an actual place where you can find solace and escape from the urgent needs of the day.

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"Living in the Creative Chaos" with Al Gibson (GWTW742)

If you’ve enjoyed my conversations with gough of BeernutsProductions.com, you might recognize today’s guest as someone I often talk about because his acting and characters make me laugh. That’s right, people, it’s Al Gibson, actor, musician, and Australian purveyor of creative wisdom and insight. From his curiosity about how things work and taking things apart to copying people’s voices to make sense of the world, Al talks about his approach to acting and creativity. He also touches on the importance of having a diverse career path, learning to take compliments, overcoming adversity, and learning how to get out of his own way and out of his comfort zone.

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The Endless Cycle of Creativity (GWTW741)

The social media posts are telling about this time of year: content producers are planning and pausing. There’s nothing wrong with approaching creativity from a time-based perspective. We shove everything we touch into an economic calendar for better or worse. Seeing how hard big businesses are promoting their sales, all one can say is, “’tis the season.” But what I’m discovering is that creativity transcends the clock and calendar. Instead, it’s the deep and cyclical work of emptying yourself of everything you are and refilling your mind and spirit with who you will become. The endless cycle of creativity might reset every week, month, or year, but that is less important than the work you will do and what will fill you up.

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"Making Meaning Together" with Ed Hess (GWTW740)

How much time do you spend thinking about the biggest questions we face as a species? On top of that, how prepared are you for the massive disruption technology will bring to our lives and work in the coming years and decades? How are you learning to control your thinking and regulate your emotions? My guest is Ed Hess, professor and author of Own Your Work Journey! The Path to Meaningful Work and Happiness in the Age of Smart Technology and Radical Change, and he brings the tools and experience to help us find our way forward. Ed shares why we need to come together and make meaning for all. He also talks about the importance of mindful meditation, managing your thinking, controlling your emotions, and the role learning, relearning, and unlearning will play in our future. If you are frightened to head out into the unknown, unsure of what you will discover, find comfort in the stories of people like Ed, who built a life and body of work around the ability to say yes to opportunities, admit what they don’t know, and come back with the truth.

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While You're Planning Next Year (GWTW739)

It’s that time of year when content creators are taking a moment to pause, reflect, and plan for next year. It could be looking at the themes you want to cover for the coming year, new project ideas, or people you want to interview. You may want to address that one sticking point in your process to increase flow from start to finish. No matter what it is, I hope you enjoy the planning process and consider the addition of a few areas to reflect upon, such as enjoyment, depth, increased authenticity, and worrying less about what other people think of you. I feel that 2024 will be a noisy year from start to finish, with a lot of drama—real and manufactured—so the more you can be in touch with your voice at the beginning, the better off you’ll be as the year unfolds.

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"Using Your Voice for Good" with Julia Verdin (GWTW738)

How are you keeping fear out of your orbit? What do you want your legacy to be? Who must you connect with over a shared interest or project idea? How will you help bring the world back to love? Nothing but massive questions with today’s guest, Julia Verdin, a director, writer, producer, and self-proclaimed multi-hyphenate. In this conversation, she shares her passion for making social impact films and the complex issues, such as teen trafficking and opioid addiction, she is tackling with her work. From her endless curiosity for life and an insatiable desire to learn to how she keeps fear out and creative possibilities open, Julia is a wealth of creative wisdom and generously shares throughout the conversation. No matter what you create, I hope this episode inspires you to use your voice for good.

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Between Mediocrity & Greatness (GWTW737)

There is an infinite number of messages surrounding us. If we are willing to tune in and listen, we can learn a lot about our values, what companies are forcing us to accept, and where we’ve lost our way. Recently, through a combination of blog posts, books, and interviews on this podcast, I’ve been challenged to think about how the evolution of digital tools can impact our work and the mindset we bring to life. For over 20 years, I’ve seen tremendous growth in the affordability and power of technology. Still, I’ve also made concessions about what I’m willing to pay for versus building myself; for that, there is a price. When we forget the journey of where we’ve been and what we can do and choose to accept the status quo—”this is how things have always been done”—we move away from growth and cozy up to mediocrity.

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"Living with Intention" with Elizabeth Blake-Thomas (GWTW736)

Nothing better captures one’s attention in a sea of email subjects than the phrase “Butterfly Doula.” Elizabeth Blake-Thomas is not only nurturing a safe environment for butterflies to undergo the metamorphosis process, but she also applies that work to herself and others through her books and other creative endeavors. In this conversation, Elizabeth deeply shares her life experiences about curiosity, decision-making, perfectionism, and the stories of inspiration and delight that capture her heart. If you are someone who struggles with taking yourself too seriously, raising my hand here, her practice of laughing at yourself will help you. She also gives insight into brain breathing, an exercise that enables the “total reset of your brain” as part of her work called Medicine with Words which helps you live a life with intention and purpose.

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Funding Your Future (GWTW735)

How in the world do you make money to fund your future? I think about this question a lot because I have no idea how anyone is making enough money in the digital economy on their work alone when platforms pay pennies per thousand for people watching, liking, sharing, commenting, you know the drill. I get even more confused when I think about newer free platforms; how are they making money? When people get used to free, why would they pay? With subscription services increasing monthly fees, how much of that will reach creators? Is crowdsourcing a viable path to funding your future? Do I build my own platform from the ground up? My head is swimming with all these questions and the absence of answers. So, let’s dive into the deep end of funding your future beyond pennies on the dollar.

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