Adam Croft is an audio professional working on technical audio implementation and programming for games. He is also a serial entrepreneur publishing books and online courses. In this episode of Getting Work To Work, we talk about Adam’s transformation from being a serial starter who never finished anything to becoming obsessed with completing projects, the value of consistency, his definition of a professional, the two types of goals and why most people should set bigger goals, and the importance of starting where you are.

Several quotes from this episode:

  • “No matter where I go, I’m going to have to learn something brand new and just absorb everything as fast as I possibly can anyway.”
  • “It’s something different to go and work versus talk about working or romanticize working or have an idea or whatever.”
  • “The first time you do anything, you’re going to suck at it. It doesn’t matter if you’re writing or if you’re recording audio or video or photography…”
  • “You can’t be on as many [social networks] as you possibly can and be consistent at one time because most people can’t manage a Twitter account.”
  • “The idea is that you literally just show up, if you can, every day.”
  • “The process of sales is sometimes described as the transfer of enthusiasm from one person to another.”
  • “I can’t give you a specific roadmap because everybody’s creative destiny is different when they make art.”
  • “Everybody wants the easy way out and the easy way out is to take the hard way. There’s no app, there’s no book, there’s nothing that is going to get you past sitting down and just working.”
  • “The goal isn’t how many hits and how many views and how many people commented to me, the actual goal, the only thing I can control in all of that, is if I hit publish or not.”
  • “The thing that is separating you from success is time.”
  • “Your life starts in a lot of ways once you get out of debt because you don’t have the money stress as much anymore.”

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