Never Stop Pitching Your Ideas (GWTW662)

If there’s one thing I wish I had known earlier in my career, it’s that the best way to transform ideas into finished projects is to attach them to the right people and never stop pitching ideas. Even if they aren’t ready, especially if they aren’t. There is a lot of fear about sending off half-baked or raw ideas, but something magical happens as you type up the idea and hit send. Even if the project has zero chance of happening, you’ve gotten over the first step of creation: wondering who the audience is and whether they’ll “get it.” In today’s episode of Getting Work To Work, I’m unpacking the art of the pitch, or at least how I do it.

Six tips about the pitch that will increase the chances of your ideas seeing the light of day:

  1. You don’t need to know every detail about your idea in order to pitch it to the person you want to work with.
  2. Know who you are pitching to and why them.
  3. If you haven’t done something like the idea, find the right person to pitch it to. Some people will see the merit of an idea and trust you. Others will want proof that you can not only do something like it, but will see it through.
  4. Don’t expect free work. Ask for budgets, communicate financial timelines, and follow through with payments. You can get creative with how you pay, but make sure you share that with your collaborators.
  5. Don’t fret if the pitch goes nowhere. Everyone works at a different tempo. Be patient and allow the idea to take root in your mind. As this happens, you might see a new person to attach the idea to or discover additional ideas to share with the original person.
  6. It doesn’t matter if the answer is yes or no, the work is learning to ask and removing the preciousness of what was once yours.

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