I was thinking about advice that I often read for people who want to start businesses: Don’t quit your day job. Startup the company on the side, save your money, serve your clients, and make an impact. While this is helpful advice for people looking to dip their toes in the world of entrepreneurship and business, the question I have is for established business owners. What if your business is your day job and you want to do something else? Furthermore, what if your business isn’t working the way it could, need to pivot, and have no money?

Four areas I look for answers to my questions:

  1. Intuition
  2. Research
  3. Opinions
  4. Advice

One area I neglect:

  1. Client Feedback

How do you make the best decisions today for the benefit of tomorrow? How do you be true to your intuition, while using data, advice, and opinions to move you forward?

Two things to start with:

  1. Confidence
  2. Courage

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