"Communication & Connection" with Lauren McGaha (GWTW329)

What matters most to you and your business? How does this passion translate to your content marketing? These are a couple of questions that Lauren McGaha, Director of Content Strategy at Newfangled, asks her clients as they work together on a strategy that connects the content produced to their business objectives. In this episode of Getting Work To Work, Lauren shares her passion for communication and connection with people, how systems are crucial for effective content marketing, the difference between sales and marketing, why knowing your unique ability as an individual and as a business is important, and her favorite road in America.

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