But Do You Have To? (GWTW313)

As a solo business owner, do I really need to be on social media? I know I’m not alone in asking this question, but I’ve been thinking about it more and more. Fueled by the book New to Big by David Kidder and Christina Wallace, I’m going to explore the question in its root form: Do I really need to be? It can be anything you think you need to be—from social media and email newsletters to search engine optimization and finding the right combination of content creation and strategy. As creative entrepreneurs, we need to be more proactive in challenging our assumptions about what we need to be, in order to truly be who we are.

Quotes mentioned in this episode:

From New to Big by David Kidder and Christina Wallace:

“Expire Your Data”: “Data more than a year old needs to be revalidated. And forecasting beyond three years is intellectually dishonest, because the technology and business models are unknowable beyond that horizon” (p. 53).

“Why could this work now? What is true about the world today that could make it viable?” (pp. 53-54)

“As a growth leader, it’s your responsibility to encourage your teams to question and test the strongly held views and assumptions that support day-to-day business. ‘This is how we’ve always done it’ is a death knell. Burn the rule book, expire the data, and look at the problem with fresh eyes” (p. 54).

From Creative Confidence: Unleashing the Creative Potential Within Us All by Tom Kelley and David Kelley:

“But innovation—whether driven by an individual or a team—can happen anywhere. It’s fueled by a restless intellectual curiosity, deep optimism, the ability to accept repeated failure as the price of ultimate success, a relentless work ethic, and a mindset that encourages not just ideas, but action” (p. 74).

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