A recurring theme on Getting Work To Work is feedback, which is a critical component of the creative process. But to be honest with you, I struggle to this day with giving and receiving feedback. “Tell me what you think” is a challenging statement to hear because I want people to like me. Since I’ve equated any feedback as negative, it becomes a reason for someone not to like me. When I hear, “let me tell you what I think,” I internally (and sometimes externally) freak out. For those of you who struggle with feedback, I’m going to share a model that reshapes my approach in an entirely new way. Maybe it will help you too.

Social Penetration Theory from Wikipedia: “The social penetration theory (SPT) proposes that, as relationships develop, interpersonal communication moves from relatively shallow, non-intimate levels to deeper, more intimate ones.”

Feedback Levels and the Audience:

  1. Self – You and your higher power
  2. Who you are – Loved ones and close personal relationships
  3. Why you did something – Brain trust, super fans, teachers
  4. What you did – Fans and customers
  5. How you did it – Audience

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