Do you know what it takes for your business to be discovered by the right customers online? For today’s guest on Getting Work To Work, the answer is in knowing the foundations of your business: your core values and unique selling proposition, who your ideal customers are, the competition and pricing strategies, how to run a company, and how to provide the best customer service. John Vuong is the Founder and President of Local SEO Search Inc., a company offering SEO services for small and family businesses throughout Canada and the United States. In this interview, John talks about the importance and impact that business foundations play in successful long-term search strategies. He shares insights into his entrepreneurial journey from sales to running his company, how he avoids burnout, the role of transparency and authenticity in leadership, and the power of reflection. He also provides a meaningful way to vet potential customers and provide the most value.