Where do you even start an introduction when talking with Jay Jay French, the founder, guitarist, and manager of Twisted Sister? Along with Steve Farber, his writing partner of my #1 Business Book of 2021, Twisted Business: Lessons from My Life in Rock ‘n’ Roll, Jay Jay and Steve bring their business insight and wisdom to Getting Work To Work. From the never-ending drive to reinvent and the power of collaboration to finding a new audience every day and embracing the boredom of excellence to get better constantly, there are many human and business lessons to learn from the stories and moments in this conversation.

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