How does your brand contribute to a sense of belonging? How will it stand the test of time? These are questions inspiring Dimi Lazarou as he explores the secrets of symbols, language, and stories through brand identity design. From his early fascination of Batman and Atlantis to his interests in game theory and language, Dimi shares his journey of understanding how brands make connections so they don’t fade from our memory. We also talk about productivity, how he structures his day, and why discipline and accurately representing yourself are both critical components of efficiency.

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