How do you deliver WOW in uncertain times? How do you consistently bring a service-first mindset to the people around you? These are two questions at the core of this conversation with Kelly Smith, Derrin Hawkins, and Tia Zuniga from Zappos. In this conversation, we talk about their experimental brand marketing team, THINK, and how they push the boundaries of traditional marketing, how they cultivate trust at a team level and a company level, what leadership looks like in a self-organizing company, and the importance of one single positive interaction. We also talk about the latest book from Zappos, The Power of WOW: How to Electrify Your Work and Your Life by Putting Service First.

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