Why do you do what you do? How do your values influence your value and worth? How can you improve your ability to communicate your needs, wants, and desires? I explore these questions and more in today’s episode of Getting Work To Work. Suman Cherry is the founder and CEO of Cherry Talent Group and describes herself as a “hiring match maker.” In this conversation, she shares wisdom learned from doing the deep work of recruitment for 20 years. She talks about the role values play in determining worth and value, why communication and feedback are essential, how people can improve their visibility with recruiters, and the role mistakes play in building a more impactful, purposeful business. We also discuss what AI will bring to recruitment and what it can never replace: the ability to learn about a person in conversation. Finally, if you wonder how self-growth influences your work, Suman explains what she is learning on her healing journey.