PODCAST ARCHIVES!

Bushwhack Your Path (GWTW755)

What are the popular sayings that knowingly—or unknowingly—guide your life? Maybe something like “stay in your lane” inspires you to become really good at following orders and not getting too curious. Or a popular phrase from The Mandalorian got you repeating “this is the way” so much that you constantly search for the right way to do something. Another saying that trips us all up—”you must know the rules to break the rules”—can keep us locked into the status quo if we don’t eventually break the rules. These are three of an unlimited amount of phrases, mantras if you will, that guide our daily actions. Examining the phrases lodged in our brains allows us to forge a new path to where we want to go. But how do we break free from the scripts, especially when doing something new goes against everything we know?

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"Stay Curious" with Casey Silveria (GWTW754)

Not only is curiosity a driving force of this podcast, but in this episode, it infuses every morsel of experience and wisdom from today’s guest, Casey Silveria. From his early days growing up on a farm and working in corporate finance to his work today helping visionary farmers achieve their financial aims, finding the answers to the most profound questions drives Casey. In this conversation, we talk about the values he learned on the farm that he still uses today. We also touch on the importance of learning from other industries and bringing that knowledge and understanding back to our businesses, the obligation to never stop learning, the necessity of farming and agriculture, fostering trust with people through transparency and energy, and the power of gut instinct.

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Freedom in Imperfection (GWTW753)

I don’t know about you, but I’m telling stories in my brain about myself again. Ten days into the new year, I feel like all my faults and imperfections are fully displayed. My mind is flooded with questions. What am I doing wrong? What changes do I need to make so that things will be different? Why couldn’t I learn the lesson the first or even the fifteenth time? But in the middle of my pity party, I remembered a book recommended by Elizabeth Blake-Thomas in an earlier interview on Getting Work To Work: Wabi Sabi: The Wisdom in Imperfection. Page after page, the message seeps in ever slowly: I can discover freedom in the acceptance of my imperfections.

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"Invest in Creative Time" with Mercedes Austin (GWTW752)

How driven are you to create something that’s never been seen before? Mercedes Austin is endlessly curious about inventing a new pattern and fuels that search for uniqueness with humility, resilience, and dignity. She is a mosaic artist and founder of Mercury Mosaics, a company on a mission “to redefine your expectations of what tile is and how it can transform a space.” In this conversation, Mercedes shares where her love for tile and mosaics came from and how she turned a one-woman operation into a thriving business. We talk about entrepreneurial resourcefulness, communicating your vision to others while simultaneously learning to let them contribute, transparency in business, and how investing in personal creative time can help you solve business problems and be more innovative.

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Creative Sin Eaters (GWTW751)

While everyone is flexing on social media with their “New Year, New You” content, I started the year falling on my ass, literally. Sure, it hurts, but with pain comes introspection and insight, and the willingness to throw out the playbook, on day one. As a society, we are entering a challenging year. We are inundated with pain, fear, and rage across all walks of life on a daily basis. How are we to respond with our creativity and curiosity? How can art, beauty, and love stand a chance in an ocean of anger? The answers to these questions aren’t easy to find—and they definitely don’t fit into the perfect 10-slide Instagram carousel—but we can start to see a path toward possibilities as we look to transform pain into love, every chance we get.

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"Marketing Insights" with Andrew Maffettone (GWTW750)

As business owners, there is a lot to learn daily, and one area that is often confusing is digital marketing. Fortunately, there are experts like today’s guest who communicate in ways that make the topic accessible. Andrew Maffettone is the Founder/CEO of BlueTuskr, a marketing agency for e-commerce sellers, and the host of The E-comm Show podcast. We pick up the conversation with his curiosity about the customer journey. We then discuss omnichannel marketing and the challenges of marketing a business online and offline. Andrew also shares the lessons learned running his agency, the early days of learning marketing promoting shows as a touring musician, and some positive ways marketers will use AI in the future. Finally, he gives some insight into what it takes to plan for marketing all year long.

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New Ways to Push Yourself (GWTW749)

Welcome to the middle of the dead week! You hanging in there? Full of food and waiting to kick off 2024 with all the energy you can muster? Naturally, I’m thinking about next year while wrapping up this year, just like every other content producer still producing work this week. But I want to give, hopefully, a little bit of a different spin on the “how to level up your 2024” message. I want you to do the work that matters to you, but I also want you to stay true to your convictions, boundaries, and vision. In this episode, I will share ten ways to push yourself a little bit harder and forsake the rules other people have placed on you that keep you stuck in the wrong game.

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"Welcome to Kristina Land" with Kristina Martin (GWTW748)

Do you have a creative dream but aren’t sure it’s the right time or even how to do the work? Inspired by a talk in 2017 at Creative Mornings Portland, today’s guest started dreaming of a creative life built upon her interests, and four years later, she launched her YouTube channel, Kristina Land. Kristina Martin is a YouTube content creator, and in this conversation, she shares how getting sick during the pandemic led to watching a lot of YouTube and figuring out all she had to do to create her own show reviewing dolls and toys. We talk about seeing herself in new ways, embracing the technical aspects of production and editing, strategically planning reviews to coincide with film launches, and why she wouldn’t travel back in time to give herself advice. Oh, and just in case you were wondering, I’m Kristina’s husband; we are recording at our kitchen table, and Cosmo the Wonder Pug makes a lot of noise throughout the episode.

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Who Influences You? (GWTW747)

I’ve thought a lot about influences throughout my life. From the guitarists who shaped my playing to the early playground that was the World Wide Web, I have been shaped by independent thinkers who find their own way through the world. And yet, I wrestle with what I want to do, need to do, should do, could do, you get the idea. Fortunately, and sarcastically, social media finds a way to mainline information that influences me to find answers in a 60-second video. I shake my head and move along, but the questions remain: Who are your influences? How do they influence you? And are you letting the right ones in? It’s one thing to be influenced in what you do and how you do it, but what happens when you let the wrong people control who you are? That is the foundational question of this episode.

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"Telling Stories of Values" with Carl Safina (GWTW746)

My favorite conversations are often with people working in unrelated fields, looking at the world in profound ways, and exploring deep questions. Today’s guest is Carl Safina, a writer, professor, and founding president of the Safina Center. Endlessly curious about life, animals, and the relationships between living and non-living systems, Carl shares how he views the world and how we can see the hidden worlds beyond our everyday experiences. In this conversation, we talk about his writing process, how being a jazz drummer brings a sense of rhythm to his writing, the creative nature of science, and the importance of listening. Most importantly, he shares why telling stories—specifically of values, connection, and relationships—is fundamental to our survival and becoming aware of the infinite value of animals and the earth around us.

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Let Ideas Evolve (GWTW745)

Last week, I talked about building and curating a library of ideas. Today, I want to talk about a part of ideation that can be frustrating: Letting ideas evolve from one form or medium to another. Earlier in my career, I demanded precision: every idea must become what it was meant to be. A logo, documentary, photo series, blog post, no room for evolution, why? Because my identity was firmly tied to what I did. I wanted to be known for the end product. So, I obsessed over the initial idea to ensure it would result in perfection, which created many problems along the creative journey. I wouldn’t start ideas, half-finished projects littered my thoughts and drives, and what I did finish wasn’t even close to my intentions. Turns out this is normal.

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"You Can Be The Best" with John Ply (GWTW744)

When I first saw the title, You Can Be The Best, I was simultaneously skeptical and curious. Somewhere along my journey, I stopped thinking that being the best was possible. Fortunately, there are thinkers, authors, and mentors like today’s guest, John Ply, who can help you see yourself in new ways and help you know that you can be your best. John is the author of You Can Be the Best: Life Lessons from the Butcher and the Businessman and in this conversation, he shares wisdom learned from his entrepreneurial and life journey and his father’s journey from Poland to America. We discuss the road map for being your best, why we settle for less, internal versus external goals, the difference between effort and results, and how he replenishes energy through mentorship. Sprinkled throughout are stories of resilience, passion, and golf.

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Your Library of Ideas (GWTW743)

Yesterday, I was the subject of a Q&A at a local college, and somebody asked a form of this question: What happens when an idea doesn’t show up? I talked about journaling and checking in with myself to see what I’m thinking about and wrestling with, but I failed to share the creative power of curating a library. Yes, I love the public library. I go there when money is tight or if I want to read a book I’m unsure if I want to buy. But over the years, I’ve been collecting books, films, and art, curating my own personal library of ideas. Sometimes, all it takes is staring at the shelves, and an idea or a collection of ideas based on the item that captured my attention shows up. While it is possible to build a digital library, I’m focusing on a physical library, an actual place where you can find solace and escape from the urgent needs of the day.

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"Living in the Creative Chaos" with Al Gibson (GWTW742)

If you’ve enjoyed my conversations with gough of BeernutsProductions.com, you might recognize today’s guest as someone I often talk about because his acting and characters make me laugh. That’s right, people, it’s Al Gibson, actor, musician, and Australian purveyor of creative wisdom and insight. From his curiosity about how things work and taking things apart to copying people’s voices to make sense of the world, Al talks about his approach to acting and creativity. He also touches on the importance of having a diverse career path, learning to take compliments, overcoming adversity, and learning how to get out of his own way and out of his comfort zone.

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The Endless Cycle of Creativity (GWTW741)

The social media posts are telling about this time of year: content producers are planning and pausing. There’s nothing wrong with approaching creativity from a time-based perspective. We shove everything we touch into an economic calendar for better or worse. Seeing how hard big businesses are promoting their sales, all one can say is, “’tis the season.” But what I’m discovering is that creativity transcends the clock and calendar. Instead, it’s the deep and cyclical work of emptying yourself of everything you are and refilling your mind and spirit with who you will become. The endless cycle of creativity might reset every week, month, or year, but that is less important than the work you will do and what will fill you up.

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"Making Meaning Together" with Ed Hess (GWTW740)

How much time do you spend thinking about the biggest questions we face as a species? On top of that, how prepared are you for the massive disruption technology will bring to our lives and work in the coming years and decades? How are you learning to control your thinking and regulate your emotions? My guest is Ed Hess, professor and author of Own Your Work Journey! The Path to Meaningful Work and Happiness in the Age of Smart Technology and Radical Change, and he brings the tools and experience to help us find our way forward. Ed shares why we need to come together and make meaning for all. He also talks about the importance of mindful meditation, managing your thinking, controlling your emotions, and the role learning, relearning, and unlearning will play in our future. If you are frightened to head out into the unknown, unsure of what you will discover, find comfort in the stories of people like Ed, who built a life and body of work around the ability to say yes to opportunities, admit what they don’t know, and come back with the truth.

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While You're Planning Next Year (GWTW739)

It’s that time of year when content creators are taking a moment to pause, reflect, and plan for next year. It could be looking at the themes you want to cover for the coming year, new project ideas, or people you want to interview. You may want to address that one sticking point in your process to increase flow from start to finish. No matter what it is, I hope you enjoy the planning process and consider the addition of a few areas to reflect upon, such as enjoyment, depth, increased authenticity, and worrying less about what other people think of you. I feel that 2024 will be a noisy year from start to finish, with a lot of drama—real and manufactured—so the more you can be in touch with your voice at the beginning, the better off you’ll be as the year unfolds.

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"Using Your Voice for Good" with Julia Verdin (GWTW738)

How are you keeping fear out of your orbit? What do you want your legacy to be? Who must you connect with over a shared interest or project idea? How will you help bring the world back to love? Nothing but massive questions with today’s guest, Julia Verdin, a director, writer, producer, and self-proclaimed multi-hyphenate. In this conversation, she shares her passion for making social impact films and the complex issues, such as teen trafficking and opioid addiction, she is tackling with her work. From her endless curiosity for life and an insatiable desire to learn to how she keeps fear out and creative possibilities open, Julia is a wealth of creative wisdom and generously shares throughout the conversation. No matter what you create, I hope this episode inspires you to use your voice for good.

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Between Mediocrity & Greatness (GWTW737)

There is an infinite number of messages surrounding us. If we are willing to tune in and listen, we can learn a lot about our values, what companies are forcing us to accept, and where we’ve lost our way. Recently, through a combination of blog posts, books, and interviews on this podcast, I’ve been challenged to think about how the evolution of digital tools can impact our work and the mindset we bring to life. For over 20 years, I’ve seen tremendous growth in the affordability and power of technology. Still, I’ve also made concessions about what I’m willing to pay for versus building myself; for that, there is a price. When we forget the journey of where we’ve been and what we can do and choose to accept the status quo—”this is how things have always been done”—we move away from growth and cozy up to mediocrity.

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"Living with Intention" with Elizabeth Blake-Thomas (GWTW736)

Nothing better captures one’s attention in a sea of email subjects than the phrase “Butterfly Doula.” Elizabeth Blake-Thomas is not only nurturing a safe environment for butterflies to undergo the metamorphosis process, but she also applies that work to herself and others through her books and other creative endeavors. In this conversation, Elizabeth deeply shares her life experiences about curiosity, decision-making, perfectionism, and the stories of inspiration and delight that capture her heart. If you are someone who struggles with taking yourself too seriously, raising my hand here, her practice of laughing at yourself will help you. She also gives insight into brain breathing, an exercise that enables the “total reset of your brain” as part of her work called Medicine with Words which helps you live a life with intention and purpose.

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Funding Your Future (GWTW735)

How in the world do you make money to fund your future? I think about this question a lot because I have no idea how anyone is making enough money in the digital economy on their work alone when platforms pay pennies per thousand for people watching, liking, sharing, commenting, you know the drill. I get even more confused when I think about newer free platforms; how are they making money? When people get used to free, why would they pay? With subscription services increasing monthly fees, how much of that will reach creators? Is crowdsourcing a viable path to funding your future? Do I build my own platform from the ground up? My head is swimming with all these questions and the absence of answers. So, let’s dive into the deep end of funding your future beyond pennies on the dollar.

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"Bald, Buff & Badly Behaved" with gough (GWTW734)

Have you ever wondered how an uptight hippy makes films? No? Well, now you’ll know because gough from BeernutsProductions.com is here to talk about his latest masterpieces: a short movie mocking horse racing commentators and a five-part behind-the-scenes documentary series about making the film. Gough is a legally blind independent filmmaker from Australia and holds the honor of being on Getting Work To Work more than any other guest. In this conversation, he shares why you should befriend cab drivers, the importance of walks for boosting your mental health and creativity, the challenges he faced coming up with horse names, and the two rules that make his website, BeernutsProductions.com, so easy to use.

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Create in a Vacuum (GWTW733)

Building upon last week’s episode, where I talked about figures of speech that guide our work, whether we know it or not, I want to talk about a popular one in creativity: “You can’t create great work in a vacuum.” While I understand what the phrase is saying, and there are some excellent blog posts advocating for non-vacuum ideation, I think it lacks a key component of creativity: doing the actual work. I’m just getting back from attending an annual conference, and I’m struggling to get my groove going. There are a lot of distractions and items on the to-do list. What’s missing is my ability to tune everything out, get into a vacuum-esque state of focus, and crank out the work. It seems like when I get close to it, something pulls me out, and that sucks. Hah, vacuum puns are the best. In today’s episode of Getting Work To Work, I’m diving into the what, how, and why you need to create a vacuum-like environment for deep creative work.

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"Drop Into The Moment" with Mary Williams (GWTW732)

When you think about your business, how can you open your mind and drop into the moment to explore new possibilities? One way today’s guest does that is through analogous thinking, for example, having difficult conversations while talking about movies and TV shows. Mary Williams is the founder of Sensible Woo and the School of Moxie podcast. She is a librarian, systems coach, and podcaster who loves to help people think differently. In this conversation, we talk about her love for talk shows, podcasts, movies, and TV and how that love connects to her work. We also dive into the topics of reframing courage, the struggle we face as a society when it comes to attentional demands and classifying information, how to have better business conversations that aren’t boring, and how she has connected a metaphysical approach through tarot readings to business systems and processing intuitive feelings.

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Reexamine Your Potential (GWTW731)

I’ve been thinking about the stories, figures of speech, and memes that guide our days and keep us firmly entrenched in identities and labels. Whether I knew it or not, a guiding tale for much of my life was that I was a serial quitter. Whenever I did something new, I unknowingly set a timer for four months, and when it went off, I was usually onto the next thing already. Maybe you see yourself through a lens of accomplishments or failures. Or you define your life by figures of speech that people repeat ad nauseam, like “stay in your lane” or “if you want to go fast, go alone; if you want to go far, go together.” None of these things are bad, but they can keep us stuck, so I want to ask: When was the last time you reexamined your potential and made changes accordingly?

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"Coaching Peace" with Diana Cutaia (GWTW730)

How can you think differently every day? How can you create environments of peace? How do you define peace? These are just a few deep questions that can jumpstart conversations courtesy of today’s guest, Diana Cutaia, who sees the world through a lens of curiosity and change. Diana founded Coaching Peace in 2012 to create positive and safe cultures that empower its members to lead with empathy and understanding. In this conversation, we discuss curiosity’s role in changing systems, connecting to other people’s joy, and how the lessons of a life in sports translate into the business world. Diana shares stories from her time playing and coaching sports, how to adjust to adversity, why we need to listen to our bodies, and the balance between drive and peace. If you are driven to succeed at all costs and want to find a new, healthier way, then Diana has some insights for you.

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Dancing with Doubt (GWTW729)

‘Tis the season for another monologue about doubt. When I searched the podcast archives for doubt, last November came up, and it was examining the positive nature of doubt. I’m not sure what it is about the end of the year. Maybe it’s a change of seasons (a great song by Dream Theater) or the compound effects of exhaustion. But honestly, it’s probably part of the creative process, especially when pushing into new mediums. I just don’t feel it until the end of the year when life slows down. What if doubt has nothing to do with what you are doing but an indication of what you need? More grace and less tough love. Compassion, rest, and freedom to explore your curiosities.

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"Permission To Be Great" with K-Rahn Vallatine (GWTW728)

How would your life be different if you gave yourself permission to be great? Today’s guest not only asks that question but also explores the narratives, stories, and memes around us that impact our lives. K-Rahn Vallatine is an author, curriculum developer, and executive director of Live Above The Hype. In this conversation, we explore greatness and self-sabotage in the pursuit of our vision. We also talk about shattering narratives with forward movement, surrounding yourself with people who support your creative process, reaching people for who they are and not saving or fixing them, and his process of writing books. Finally, if you produce a lot of ideas and projects, K-Rahn shares a way to think about seasons of creation.

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Be the Creative Outcast (GWTW727)

Over the weekend, I did something I usually don’t or even set out to do: I helped a friend film a wedding. Since it was a behind-the-scenes, documentary-style project, I said yes because I love to be a casual observer and documenter of life. We captured all the usual events surrounding a wedding, but it was during the reception that today’s monologue found its roots. The reception was on the Portland Spirit, a popular ship for sightseeing and events along the Willamette River. As I captured footage of people enjoying the party with appropriate levels of emotion, I heard a commotion on the other side of the ship. I walked toward the noise, missing whatever happened, but the people at the table attempted to recreate their excitement for my benefit. I would return to this group throughout the evening because they were fun. When I mentioned it, the response was simple: “It’s because this is the singles table.” They were the outcasts of the wedding; they knew it and were having a blast anyway.

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"The Grumble, Gritty & Gracious" with Brandy Chalmers (GWTW726)

When my wife and I got a pug last year, the algorithm inundated us with pug accounts, including Grumble Farm out of Canada. We loved seeing the pugs but also enjoyed learning more about the unbelievable beauty of British Columbia and getting to know Brandy and Jesse. Today’s guest is Brandy Chalmers, one of the two humans behind Grumble Farm. She’s here to talk about her journey as a content creator and how she shows up as her authentic self. In this conversation, we talk about her curiosity around a million things, the dehumanizing and fragmentizing nature of niching, the struggle with how much to share, the art of asking for what you want and need, and the mindset shift that occurred when she moved from the city to the country. Throughout, Brandy shares stories that illustrate a total commitment to living life.

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Of Style & Substance (GWTW725)

When I interview people who have written a book, the typical response to my closing question—”What book, podcast, or resource is currently blowing your mind?”—is a form of: “I’m not reading or listening to anything right now. I don’t want to be influenced by someone else’s work.” I’ve always been intrigued by the notion that you could produce original work without external influence. Unless you live in the middle of nowhere without access to modern technology, the opportunity for influence is all around us in two ways: style and substance. Style is surface-level, the way things look; substance is much deeper. It’s the creator’s message, philosophy, beliefs, and intention. Instead of fearing influence, how can we provide attribution to style and substance and continue creating the work that matters to us?

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"Tango with a Bear" with Paul Crosby (GWTW724)

It’s been a few years since I’ve thought about teams, but today’s guest opened the floodgates while simultaneously dismantling biases and explaining past negative experiences. Paul Crosby is one of the founders and the CEO of The Uncommon League, a training company that teaches people in unexpected ways to think, work, and learn differently. He’s also an author who has written several books on topics ranging from business analysis to positive conflict. In this conversation, Paul shares his curiosity about teams and how they work through friction, conflict, and collaboration. He also talks about The Uncommon League, how the name came about, and why they don’t settle for boring. We also touch on the importance of failure in growing in your life and work, how doubt is a natural component of the human experience, and the process he uses to write his books.

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