"Marketing Insights" with Andrew Maffettone (GWTW750)

As business owners, there is a lot to learn daily, and one area that is often confusing is digital marketing. Fortunately, there are experts like today’s guest who communicate in ways that make the topic accessible. Andrew Maffettone is the Founder/CEO of BlueTuskr, a marketing agency for e-commerce sellers, and the host of The E-comm Show podcast. We pick up the conversation with his curiosity about the customer journey. We then discuss omnichannel marketing and the challenges of marketing a business online and offline. Andrew also shares the lessons learned running his agency, the early days of learning marketing promoting shows as a touring musician, and some positive ways marketers will use AI in the future. Finally, he gives some insight into what it takes to plan for marketing all year long.

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