Being someone who obsessively listens for and seeks out intriguing questions, it’s fascinating when a simple question presents itself: why not? Matt Wood is in the business of making “why not?” happen through the creation of a unique type of visual language for brands looking for a competitive edge: brand illustration systems. In this conversation, Matt begins with the creative rebels, misfits, and pioneers who inspired him to become an artist. He also shares his creative journey, business epiphanies, the importance of keeping archives, and the power of art to evoke deep feelings.

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