Ashley Hoffman is a content marketer, coffee connoisseur, and community builder based in Seattle, WA. In this episode of Getting Work To Work, Ashley and I talk about the power and value of story, challenges facing content marketers, the creative community she is working on building in Seattle, and the benefits of having a creative community you can call your own.
Several quotes from this episode:
- “I’m very passionate about storytelling and the power that it has to really connect people.”
- “Brands who are really able to identify the humanity and be able to take that and transform it into their own message, that’s really powerful.”
- “The brand story is what people think of you and what people think and feel when they’re interacting with you.”