Fuerte ShirtGenina Ramirez is a Partner Specialist with Focus Lab in Savannah, Georgia. In this episode of Getting Work To Work, Genina shares about Focus Lab’s campaign, Fuerte, in which all proceeds raised will go to support relief efforts in Puerto Rico. We also talk about how the project came about, how the team at Focus Lab worked together to create a cross-discipline campaign, and how people can get involved for a long-term impact.

Several quotes from this episode:

  • “I feel like the name of the shirt really embodies the resilience of the Puerto Rican people through all of this.”
  • “We can make a difference with our talents, we just have to figure out how to do it.”
  • “That’s the beauty of the shirt: it doesn’t just look good, it does good.”
  • “Buying a shirt is not just donating $25. I think at about now, you buy a $25 dollar shirt and about $122 actually gets donated. Your purchase is actually a ripple effect.”

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