Have you ever thought about what your core values sound like and how they fit into the sound universe? Today’s guests on Getting Work To Work have by taking their drive, passion, and hunger for music and sound and translating it into audio branding. Gabo Agüero, Dalmiro Lacaze, and Mauro González are the creative forces behind Drop Music Branding out of Argentina. In this conversation, they share their entrepreneurial journey to make a living through music and sonic branding. They touch on topics that impact us all, including the importance of partnerships, how there are no excuses to create, ways to keep the game fresh, and a new way to look at staying in your lane.