“If what you expect to happen doesn’t occur, what are you going to do instead?” is a question that today’s guest asks every day, so she is ready for anything. Ilise Benun is “a business expert for creative professionals,” an author, speaker, and teacher. In this conversation, she brings her message of reality and what it takes for your marketing to work. She talks about her curiosity for mental blindspots, the value of progress, not just outcomes, focusing on what you can control, and perfecting, not perfection. She also shares about her framework, the Simplest Marketing Plan, that helps creative professionals consistently market their businesses. Grab whatever you take notes with because Ilise brings the wisdom.

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