Do you have a life-first business, or do you let your business rule your life? Ashley Gartland is a business coach obsessed with time freedom and space for the things that matter most—for herself and her clients. In this conversation, we explore her subtractive, life-first approach to business, how to do less but better, and the role of experimentation in making changes. We dive deep into permission, beliefs, assumptions, and the stories we tell ourselves. If you are a business owner struggling with burnout or needing to find a better way to run your business, Ashley’s wisdom can help you find a path forward toward success and enough.