What do you do when you are endlessly curious about how people get the most out of their lives and maximize their professional efficacy? You find a way to deliver context-dependent content—what you need when you need it. Mark Herschberg is an author and creator of the Brain Bump app and is back on Getting Work To Work to share about the changing world of content. Yes, an endless supply of information is available to us 24×7, but what is shifting is how we consume and retain information. In this conversation, Mark shares the stories behind Brain Bump, how it works, and the iterative process he went through making the app. He also mixes in various shareable moments on topics such as our careers and niches, laziness as a design principle, brand awareness, and the creative process.